About
I'm Mari
A UX/UI Designer with solid experience in creating user-centered digital products.
Throughout my career, I’ve worked on transforming complex contexts into simple, accessible, and efficient experiences. My approach starts with a deep understanding of problems, exploring behaviors, needs, and scenarios to structure solutions that make sense for both users and business goals.
I have experience across different stages of the design process, from discovery and strategy definition to flow structuring and interface design. I focus on reducing friction, increasing clarity in interactions, and ensuring consistency throughout the experience.
More than delivering interfaces, my goal is to create value by improving user journeys and contributing in a meaningful way to product outcomes.
I see design as a strategic tool, capable of guiding decisions, aligning expectations, and building more human, inclusive, and relevant experiences.
Professional Experience
2025 - 2025
Designer at Grupo Boticário
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Documented and refined internal process materials for the client, ensuring clarity, consistency, and usability of content across teams.
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Structured and updated process documentation to align with operational standards, improving accessibility and comprehension for internal stakeholders.
2025 - 2025
Product Designer at GAVB
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Contributed to the design and evolution of an internal digital product used at a global scale, collaborating within a cross-functional and international team
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Participated in discovery, prototyping, and validation of new product features, ensuring scalable and user-centered solutions
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Contributed to the creation and evolution of design system components, ensuring visual and content consistency across the product
2020 - 2024
UX/UI Designer at TOTVS
TOTVS is the largest technology company in Brazil. I worked on improving digital SaaS products and creating solutions and innovations for the Logistics and Manufacturing sectors at TOTVS.
2020
Co-Founder Bilda Studio
Design studio focused on management and development of WordPress websites, social media and branding for companies.
2019
Web Designer at To10 Propaganda
Marketing agency. Creation of websites, e-commerce sites, and landing pages in WordPress.
2015 - 2019
Freelance Designer
Creation of digital products, visual identities and strategic and creative writing.
Education
2020 - 2023
Postgraduate Degree in User Experience
Specialization degree via distance learning from the Belas Artes University Center of São Paulo.
2014 - 2017
Bachelor's Degree in Graphic Design
In-person graduation from the University of Vale do Itajaí.
